Although these marketing techniques would appear to be attempts to capitalize on the ubiquity of internet communication these days, they are also a necessity. Most of us are sick of commercials on television; I personally avoid them as much as possible, a goal easily accomplished by paying an extra $10 a month for DVR service. Product placements also piss me off, as they insult my intelligence and clog up my favorite programs with camera shots that freeze on a corporate logo.
As for GM's "What is 230" campaign, there is little doubt it will be criticized and ridiculed beyond recognition across the internet. It will be labeled a failure. However, in some sort of perverse way, GM has succeeded in creating buzz about the ridiculous headline that it's new product - the Chevy Volt - will achieve 230mpg. Always a skeptic though, I have to point out a footnote on GM's Volt website, which states:
"The EPA procedure for plug-in vehicles, which is still being finalized, assumes a single charge each day".
The question is, after the EPA revises the Volt's mpg estimate downwards, will GM just roll out a new marketing campaign? Perhaps "What is 197"? Sphere: Related Content